Zee TV Asia Pacific

Programme Distributor: 
Summary: 

Zee Entertainment Enterprises Ltd is today an integral part of viewers’ lives across 168 countries, offering a bouquet of programmes across genres including the best of Bollywood entertainment.

Profile: 

Zee Entertainment Enterprises Ltd is today an integral part of viewers’ lives across 168 countries, offering a bouquet of programmes across genres including the best of Bollywood entertainment. Housing an extensive library of Bollywood movies and a gripping line-up of general entertainment, Zee TV Asia Pacific mirrors the colours of India. Also, with its extravagant ground events, an interactive website and regular contests for its viewers, Zee TV Asia Pacific echoes the best of entertainment in South Asian content.

Genres:
Dramas (fiction, non-fiction, reality, comedy, costume, historical), cookery, horror and thriller, kids, travel, fashion, lifestyle, events, dance shows, musical shows, game shows and talk shows.

Production: 

Zee TV Asia Pacific has held local auditions for popular reality shows such as Dance India Dance and Sa Re Ga Ma Pa. In Malaysia, the company has done a local talent hunt show for aspiring anchors. Zee TV Asia Pacific has also staged Zee Nite in Hong Kong, Singapore, Thailand and Malaysia, with performances by popular drama and reality stars along with Bollywood stars.

Rights:
Zee Entertainment Enterprise Ltd (Network) holds digital rights for all its programming.

Online sales/marketing:
Zee Network is launching an online screening room in the form of a website that can be used by clients to access trailers, synopsis, episodes,etc.

HD/3D:
Zee TV Asia Pacific is rolling out all its content in HD. While a part of existing content as well as new dramas and reality shows are already available in HD, the company is targeting 100% HD content by the first quarter of 2012, and is studying the possibility and potential for 3D content in the region.

Outlook: 

"In 2011/2012 we will continue to service our existing markets across South Asia, with [an additional] special focus on Korea, Taiwan, Japan and Hong Kong where Bollywood content is the most liked and watched and is very popular (seeing an increase in popularity).”

Top shows are...: 

Pavitra Rishta
The story of Pavitra Rishta is based on the life of a middle-class Maharashtrian girl, Archana, who, though not highly educated, handles the whole house impeccably. Simultaneously runs the story of a boy Manav, a garage owner who is besotted with Archana at first sight. The story revolves around three sisters, one brother and their responsibilities, struggle and commitments towards their parents, work and life. Episodes/length: 606x30 mins

Shobha Somnath Ki
Reopening a remarkable chapter lost in the by-lanes of Bharuch, Shobha Somnath Ki is a historical drama that narrates the awe-inspiring story of India’s unsung heroine, Shobha, who stood tall and strong in the face of a fiery invasion by Mughal emperor Mahmud of Ghazni. It is a fairy tale with all the elements of valour, romance, poetry, adventure, bravery, and the fight for cultural identity. Episodes/ length: 60x30 mins

Yahaan Main Ghar Ghar Kheli
Yahaan Main Ghar Ghar Kheli is a story of traditional, significant and contemporary values. The story revolves around families living in a palatial mansion called Swarn Bhawan and the problems they face. It’s about a girl, who stands to protect the house and the honour of her father. Episodes/ length: 478x30 mins

Who's who: 

Tarun Mehra
Business Head – Asia Pacific
E: mehrat@zeenetwork.com
T: +91 22 6697 1234

Address: 

Zee Entertainment Enterprises Limited
Continental Building
135, Dr. Annie Besant Road, Worli
Mumbai 400 018, India
T: +91 22 2483 1234
F: +91 22 2490 0234
W: www.zeetelevisionasia.com