RCTI (PT Rajawali Citra Televisi Indonesia)
Owned by / Company:
PT Media Nusantara Citra (MNC)
Owned by PT Media Nusantara Citra (MNC), PT Rajawali Citra Televisi Indonesia (RCTI) has about 48 transmission sites across the country, reaching 180 million viewers across 302 cities.
Owned by PT Media Nusantara Citra (MNC), PT Rajawali Citra Televisi Indonesia (RCTI) has about 48 transmission sites across the country, reaching 180 million viewers across 302 cities. RCTI targets upper- and middle-class audiences.The station's motto is "Semakin Oke" ("More and more okay"). The daily schedule is a mix of foreign and local content, including soap opera, kids, films, news and current affairs, game shows, music, religion, variety and reality content. Foreign titles include Crayon Sin-Chan, Doraemon, Deal or No Deal and Hole in The Wall. The station ranks second of Indonesia's free-TV broadcast channels, with a 15.4% share in July 2008.
Sutanto Hartono, Vice President Director Rudy Ramawy, Marketing and Sales Director Harsiwi Achmad, Programming Director
Jl Raya Pejuangan, Kebon Jeruk Jakarta 11530, Indonesia T: +62 21 530 3550 F: +62 21 549 3846 W: http://www.rcti.tv
When Indonesians want drama, the main place they go is local terrestrial broadcaster PT Rajawali Citra Televisi Indonesia (RCTI).
The station grabs top spot for drama series rankings of 25 terrestrial channels, according to the latest data from The Nielsen Company.
Nielsen says RCTI’s sinetron Kemilau Cinta Kamila has earned an average TV Rating (TVR) of 4.8% and TV Share (TVS) of 19% (2.385 million viewers) for the week of 6-12 June (all dayparts, all markets for adults age 15+), listing it as the number one sinetron among all other drama series aired during the same period.
Kemilau Cinta Kamila moved up one spot from the previous week (30 May-5 June), to replace the then number one, SCTV drama series Cinta Fitri (season 5), which ran its final episode on 3 June.
That week, Cinta Fitri garnered an average TVR of 5.5% and TVS of 23.2% (250 million viewers) compared to Kemilau Cinta Kamila’s TVR 4.5% and TVS 20.1% (206 million viewers). SCTV’s Cinta Fitri aired daily from 8.30pm to 10pm. Kemilau Cinta Kamila is on from 6pm to 7.30pm (5.30pm- 8.15pm during the World Cup) every day on RCTI.
Produced by local outfit Sinemart, Kemilau Cinta Kamila is the story of simple, good-hearted Kamila and her pursuit of a better life and the love she truly deserves. The show debuted on RCTI in March.
In second spot on RCTI for the same week (6-12 June) is sinetron Sejuta Cinta Marshanda (also by Sinemart), with average numbers of TVR 3.7% and TVS 12.6% (1.82 million viewers).
Sejuta Cinta Marshanda is another love story, featuring the bright and cheerful Marshanda and her quest to be accepted by her boyfriend’s mother, who is actually a long-time friend/enemy of her own mother.
Third was TPI’s Si Mamat Anak Pasar Jangkrik, with an average TVR of 3.2% and TVS 12.7% (1.596 million viewers). Si Mamat Anak Pasar Jangkrit, by local production house Starvision, is a light-hearted positive family-oriented series.
RCTI has consistently topped Nielsen’s monthly audience share reports from January to April this year (May/June results had not been released by press time), with an average audience share of 16% (based on all telecast hours in all markets).
RCTI’s programmer for foreign content Devi Noviana is confident the reign will continue through June, particularly because of RCTI’s World Cup broadcasts.
The match between Argentina and Nigeria on 12 June has already put the channel on top spot for overall programme charts for week 6-12 June, with TVR 9.2%/TVS 36.9% (4.568 million viewers). RCTI shares some of the matches with sister channel Global TV but most of it are offered on RCTI, Noviana added.
The station’s schedule (7-13 June) is filled mostly with the World Cup matches and related programming, with about 34 hours/20%, followed by entertainment/music content (33 hours/20%), movies (local: 10 hours/6% and acquired: 11 hours/7%) and news (20.5 hours/12%).
The rest of the schedule is made up of drama series (20 hours/12%), infotainment (17 hours/10%), reality (11.5 hours/7%), formats (local: 1.5 hours/1% and acquired: 6 hours/3%), religious content (3.5 hours/2%) and current affairs (0.5 hour/0.3%).
Noviana cites SCTV and Trans TV as the channel’s closest competitors, which are also long-running number two/three on Nielsen Indonesia monthly audience share charts.
RCTI’s biggest asset is its daily local drama prime time belt from 6pm to10pm.
Challenges include sourcing relevant and appropriate foreign content to satisfy local tastes, says Noviana, adding that the shopping list for foreign content includes formats like Deal or No Deal (localised), Idol (localised), movies (Lara Croft The Tomb Raider, Casino Royale), animation (Crayon Shinchan, Doraemon).
RCTI schedules a few international dramas. Only one – Prison Break – is running at the moment (Saturdays, midnight).
RCTI claims an audience reach of 180 million/80% coverage in 302 cities, transmitted via 48 relay stations in Indonesia.
ContentAsia Issue 99: June 21-June 4, 2010