Nickelodeon

Channel Profile: 
Owned by / Company: 

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands are seen globally in nearly 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.

Summary: 

Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and family, creating surprising and playful entertainment experiences everywhere it goes.

Profile: 

Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and family, creating surprising and playful entertainment experiences everywhere it goes.

Target audience: 

Kids aged between 4 to14 years old – and their families

Televison: 

Three key brands in Asia – MTV, Nickelodeon and Comedy Central (including MTV LIVE HD, Nick Jr. and My Nick Jr.) operate 24/7 pay-TV channels across all major markets in Asia. Both MTV and Nickelodeon also offer branded blocks in Indonesia.

HD
VIMN operates three HD channels in Asia – MTV LIVE HD, Nickelodeon Asia HD and Comedy Central Asia HD. These channels also have a SD simulcast on the platforms of affiliates who down-convert the channel.

On demand
Catch up VOD (MTV Asia, Nickelodeon, Nick Jr., Comedy Central) is widely available across Asia, including key markets Singapore, Malaysia, Philippines, Indonesia and Taiwan.

Channel distribution in Asia: 

VIMN operates and distributes six channel brands with over 20 feeds across 35 markets. It reaches over 220 million subscribers across cable, DTH, IPTV, mobile and internet platforms.

Mobile/wireless/broadband/online: 

Online: Select MTV, Nickelodeon and Comedy Central programming is available online through select operators and online video portals. My Nick Jr., is a first-of-its-kind personalised edutainment service that allows parents to curate and customise their children’s multiplatform linear viewing experience, whether it is on TV, PC, tablet or mobile phones. My Nick Jr. is available in China and will be available in Malaysia early 2015.

Social networking
Major social platforms such as Facebook, Instagram, Twitter, Weibo and WeChat.

Local Production: 

VIMN produces a number of shows in Asia including music and lifestyle shows, awards shows and local music events like MTV VMAJ for global, regional or local telecast across China, Japan and Southeast Asia.

Who's who: 

Mark Whitehead
Executive Vice President & Managing Director, Asia
Tan Chee Kiat
Chief Operating Officer, 
Asia
Paras Sharma
Vice President, MTV 
Brand, Comedy Central & Digital Media, Asia
Elaine Tan
Vice President, 
Nickelodeon Brand, Asia
Jack Yew
Vice President, Consumer 
Products, Asia
Vishal Kurien
Vice President, 
Advertising Sales, Southeast Asia
Daryl Kho
Senior Director, Content 
Distribution, Southeast Asia
June Choi
Senior Director, 
International Program Sales, Asia

Address: 

Viacom International Media Networks
151 Lorong Chuan 
#03-08, New Tech Park (Lobby H)
Singapore 556741
T: +65 6221 8166 F: +65 6221 0703
W: www.viacom.com

Date: 

5 February 2015