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CNBC AsiaChannel Profile:
 Owned by / Company:
CNBC Asia Pacific Summary:
CNBC is the recognised world leader in business news providing real-time financial market coverage to 390 million households worldwide. Profile:
CNBC is the recognised world leader in business news providing real-time financial market coverage to 390 million households worldwide. In Asia Pacific, CNBC is available in more than 21 countries across the region and provides eight and a half hours of live Asia-produced programming, complemented with coverage of live market action from Europe and the U.S. CNBC also has strategic alliances and partnerships in India, Japan, China, South Korea and Pakistan. The channel is also available online at www.cnbc.com and on mobile platforms. Target audience:
C-suite elite, high net worth, influential opinion leaders, finance professionals and high-level business decision-makers. Televison:
CNBC’s channels include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz, CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group and a collaboration with China Central Television (CCTV). Distribution:
CNBC is carried in Australia (Fetch TV, Foxtel, Neighbourhood Cable, Television Oceania, TransAct Capital Communications), Brunei (Kristal-Astro), Cambodia (Phnom Penh Municipal Cable), Hong Kong (Hong Kong Cable TV, PCCW’s Now TV and Now.Com), Macau (Macau Cable TV), Korea (Areum, C&M, CJ Hellovision, KT, LG U+, Namincheon, SK Broadband, Tbroad, Ulsan), Indonesia (Indovision, Kabelvision, Telkom Vision, AORA), Malaysia (Astro), New Zealand (SkyNetwork TV), Palau (Palau National Communications Corporation), Papau New Guinea (Hitron Pty), Philippines (Destiny, Dream, SkyCable), Saipan/Guam (Marianas Cablevision), Singapore (StarHub Cable Vision), Thailand (TrueVisions), Taiwan (Kbro, Chung Hwa (MOD)) and Vietnam (HCMCTV, VSTV/VCTV, SCTV). Mobile/wireless/broadband/online:
Visitors to CNBC.com continue to grow with monthly uniques up 70% YOY. Since the launch of the Asia-Pacific edition of CNBC.com in 2011, Asia Pacific recorded its highest uniques ever in August 2011 amidst financial market uncertainty – more than 1.3 million visitors came to the site – a +90% growth compared to the same period in 2011, reaffirming CNBC.com’s highly relevant content to the Asian audience. The site includes offerings such as news updates, LIVE streaming, blogs, video archives, and podcasts. CNBC mobile platforms also had their best month ever in both page views and monthly unique visitors with CNBC’s iPhone and iPad apps combined garnering 116 million page views a month. (Source: Omniture SiteCatalyst August 2011/2010; Rentrak (for iPhone & iPad Apps downloads) Branded blocks:
CNBC works with a number of partners in the region for branded blocks. In the Philippines, CNBC works with ABS CBN, which carries CashFlow and Managing Asia blocks on their channel. In China, China Business Network carries Managing Asia and Managing China and CCTV receives daily CNBC market updates into CCTV2’s Global Connection Show. Content:
In 2010, CNBC in Asia Pacific was hailed as the most watched regional business news channel by its target audience. The trend continued in 2011 with CNBC increasing its audience lead for seven straight quarters in a row, and viewers spending more time watching CNBC than any other regional news channel. From on-the-ground coverage of the Japan tsunami and the financial market turmoil, to developments at the NPC in Beijing and WEF Dalian, CNBC continues to be at the forefront of the news, delivering the best content in the business. Over the past two years, CNBC launched SBS-CNBC in Korea, built a new studio at the SGX, revamped its morning programming lineup, added two new shows, The Call and Straight Talk with Bernie Lo, announced a collaboration with CCTV and added Mandarin capability to its programming. CNBC in Asia Pacific has also been sending its signature programme, Squawk Box, in the field around the region. Squawk on the Road has gone to Hong Kong, New Zealand, Indonesia, Malaysia and Thailand. Martin Soong, voted Best News Anchor in Asia at the 2010 Asia Television Awards, hosts this successful initiative. Affiliate marketing:
CNBC works with affiliate partners across Asia to contribute to existing events and road shows. Support includes everything from contests, premiums and branding support. Affiliate partners get involved in driving the success of specific CNBC events hosted in their respective countries. Events:
CNBC hosts a series of events including the annual CNBC Asia Business Leaders Awards (ABLA), as well as key strategic forums. CNBC pioneered the Business Leader Awards worldwide to acknowledge exceptional business leaders globally. Recipients of the awards are stellar individuals who are visionaries behind today’s outstanding businesses. In 2011, CNBC celebrated the 10th anniversary of ABLA and continues the tradition of awarding recipients for representing the core values of successful leaders – strength, innovation, ingenuity, knowledge and foresight. CNBC also leads strategic discussion panels developed for high-level attendees to address key country or industry-specific issues. They are marked by lively debate, providing ideal opportunities for sponsors to spend time with a focused, elite audience. In addition, CNBC is a marketing partner for key regional business events covering topics from leadership and innovation, banking and finance, aviation and travel to energy and information technology. Advertising/sponsorship:
CNBC offers advertising opportunities for sponsors who want to associate their brands with CNBC and connect with the hard-to-reach C-suite and affluent audiences. Providing customised solutions from integrated editorial sponsorship opportunities and event partnerships, social-network linked contests, to paid programmes and vignettes, CNBC provides advertisers the ability to effectively engage with business decision makers across various industries. Research:
PAX and PeopleMeter and regular proprietary research Satellites:
Intelsat’s IS-8 at 166°E; Transponder 10c. The transmission centre is in Singapore. Who's who:
Satpal Brainch Advertising Sales:
E: sales@cnbcasia.com Address:
CNBC Asia Pacific CNBC Asia Pacific – Hong Kong CNBC Asia Pacific – Japan CNBC Asia Pacific – Australia CNBC Asia Pacific – Thailand CNBC Asia Pacific – China Date:
9 January 2012 |
OPTIMISED FOR SAFARI AND MOZILLA FIREFOX
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