Channel 3

Channel Profile: 
Owned by / Company: 

Bangkok Entertainment Company Ltd.

Summary: 

Bangkok Entertainment Co Ltd (BEC) operates national free-to-air Channel 3 through a joint operating agreement with MCOT Public Company Limited.

Profile: 

Bangkok Entertainment Co Ltd (BEC) operates national free-to-air Channel 3 through a joint operating agreement with MCOT Public Company Limited. The agreement runs to March 2020. Channel 3 offers variety, game shows, talk shows, children’s and youth programming, local drama series and acquired series from Taiwan, Hong Kong, Japan and Korea.

Who's who: 

Pravit Maleenont Managing Director

Address: 

3199 Maleenont Tower
Rama 4 Road, Klongtoey
Bangkok 10110, Thailand
T: +66 2 262 3333
F: +66 2 262 3344
W: www.thaitv3.com

Date: 

2011-01-31

Schedule Analysis: 

ContentAsia e-mag issue 145 (2-15 July 2012)  

Drama series reigned on the June schedule of Thai national free-to-air Channel 3.


The weekly schedule (18-24 June 2012) was made up of 43.8 hours/26% of local and acquired drama series, news 37.6 hours/22% and infotainment 31 hours/18%.

The rest of the slots were entertainment 7.7 hours/5%, talk show 4.8 hours/3%, documentary 4 hours/2.4%, movies 3.5 hours/2%, local game shows 2.4 hours/1% and reality/format 2.25 hours/1.3%.

Family entertainment is the programming priority this year. The station has airedThailand's Got Talent (two seasons), The Voice Thailand and original formats (The Master Key To The Stage).

Thailand's Got Talent season 2 airs Sundays (5.45pm -7.15pm). The first season aired March to May 2011 in the same primetime slot. Both were produced by Workpoint Entertainment Plc.

The ratio of foreign versus local acquired versus in-house content is currently 5:25:70.

Channel 3's programme acquisition exec, Art Kaneearch is looking for content to fill afternoon and late-night weekend slots, currently dominated by local Thai movies, news and local drama series. His acquisition list includes formats and drama series from Hong Kong, Taiwan, Japan and Korea. Kaneearch is also keen to add more slots for dramas, news and shorter-season programming.

Prime time runs from 6pm to 10.30pm daily.