Bloomberg Television

Channel Profile:

Summary:

Bloomberg Television, available in over 270 million homes worldwide, provides continuous coverage of the people, companies and events that move the markets and shape the business day ahead.

Profile:

Bloomberg Television, available in over 270 million homes worldwide, provides continuous coverage of the people, companies and events that move the markets and shape the business day ahead. With hubs in Hong Kong, London and New York, Bloomberg Television presents 24-hour coverage of business, political and world news. More than 2,300 reporters located worldwide and in bureaus in Shanghai, Beijing, Tokyo, Sydney and Singapore enable Bloomberg Television to quickly cover the news as it happens, from where it happens.

Target audience:

Bloomberg Television reaches some of the world’s most affluent and influential viewers in terms of household income, asset value and educational level. Its upscale audience consists of business decision makers, financial professionals, senior corporate executives, high net worth investors and individuals.

Televison:

Bloomberg Television is available as a 24-hour, English-language network across Asia Pacific. Bloomberg-UTV, Bloomberg’s joint venture network, is available to more than 30 million households in India.

Distribution:

2011 has seen Bloomberg Television achieve a distribution lead in strategic territories across Asia Pacific. With distribution gains of over 20%, the network is currently the most widely distributed full-time, pan-regional business and financial news channel in Asia Pacific’s key financial hubs including Hong Kong, Singapore, Australia and Korea. Bloomberg Television is now available in 12 million homes and over 372,000 hotel rooms across 22 Asia Pacific countries including Australia, Hong Kong, Indonesia, Korea, Malaysia, Mongolia, Sri Lanka, Singapore and Vietnam. The network has also engaged in a strategic push into out-of-home broadcast within targeted commercial buildings, extending its audience reach.

Mobile/wireless/broadband/online:

Wireless platforms
Bloomberg Television is available on mobile streaming platforms in Singapore, Hong Kong, Malaysia and Sri Lanka

Online platforms
Bloomberg Television is available on broadband streaming platforms in Australia, South Korea and Taiwan

Branded blocks:

BLOOMBERG TELEVISION has established strategic partnerships within the region to deliver quality business news content into local markets. Partnering with Hong Kong’s leading terrestrial English-language channel, Television Broadcasts Limited’s TVB Pearl, BLOOMBERG TELEVISION delivers prime-time business news to more than 2.1 million homes in Hong Kong. BLOOMBERG TELEVISION’s partnership with the Seoul Economic Network connects 9.3 million South Korean households to key BLOOMBERG TELEVISION programmes dubbed in Korean. BLOOMBERG TELEVISION also provides business reports to Japanese public and private broadcasters – NHK, Tokyo Broadcasting System and Fuji Television – reaching an audience of 30 million households in Japan.

Content:

A brand new Asia prime-time line up paired with the unveiling of a revamped, state-of-the-art headquarters studio in Hong Kong has set the scene for Bloomberg Television to deliver market-moving news in an engaging, fast-paced and accurate manner.

Following Asia’s business day, Bloomberg Television’s prime-time morning kick starts with First Up hosted by Susan Li leading viewers into the trading day with pre- market opening updates and analysis of breaking stories. On The Move Asia with Rishaad Salamat follows the day’s key stock movers and provides up-to-thesecond updates on markets’ development.

Asia Edge, the latest line up addition, takes a look at news and market data impacting the region, featuring extended interviews and fast-paced panel discussions with the day’s newsmaker and Bloomberg Television’s team of anchors and market reporters.

The network also launched a series of business personality driven programmes including Game Changers and High Flyers. Game Changers, an original documentary series, offers a revealing look at today’s most influential leaders, including renowned personalities such as Facebook’s Mark Zuckerberg and Apple’s Steve Jobs. High Flyers, an interview series shot on location in the Singapore Flyer, features Asia’s business elites, including Air Asia chief executive Tony Fernandes and Saratoga Capital founding partner Sandiaga Uno.

Bloomberg Television, leveraging its global network of journalists and bureaus, is the only business and financial channel with continuous, around-the-clock live coverage of global markets, developments and breaking news.

Social Networking:
Bloomberg Television and its team of presenters have an active and growing presence on Facebook (www.facebook.com/bloombergtelevision) and Twitter (@bloombergtv).

Local Production:

Bloomberg Television leverages Bloomberg’s unparalleled global and regional news gathering team and information services. Produced through an unmatched network of studios and news bureaus, Bloomberg Television not only reports the news but is a primary news source for other television and media services. Bloomberg originates over nine hours of its 24-hour live business format from the Asia-Pacific region each business day.

Affiliate marketing:

Programming materials are delivered to affiliates on a monthly basis with weekly updates on special news coverage, upcoming high-profile interviews and highlights. BLOOMBERG TELEVISION also extends support and involvement to affiliates’ events, campaigns or other marketing initiatives through co-branding or collaterals support.

Advertising/sponsorship:

Bloomberg Television offers a range of targeted and integrated multi-media advertising opportunities, delivering efficient spot buys, programme sponsorships and partnerships as well as a range of customised segments and live data sponsorships. Bloomberg is able to assist advertisers with production of commercials and vignettes. Major advertisers include ANZ, Audi, Bank of America Merrill Lynch, BKPM, BNP Paribas, Breitling, Singapore EDB, MAN Investments, Mirae Asset, OSK Investment Bank, Panasonic, Vietnam Airlines and UBS.

Research:

Synovate PAX

Satellites:

Bloomberg Television broadcasts via AsiaSat-3 with channel signal uplinked from Hong Kong.

Who's who:

Parry Ravindranathan
Business Head, Asia Pacific

Gary Groenheim
Commercial Director, Asia Pacific

Advertising Sales:

Mark Froude
Head of Advertising Sales, Asia Pacific

Address:

Bloomberg L.P. - Hong Kong
27th Floor, Cheung Kong Center
2 Queen’s Road
Central, Hong Kong
T: +852 2977 6000
E: tvmarketing@bloomberg.com for commercial/marketing/general queries
E: rfroude@bloomberg.net for all advertising queries
W: www.bloomberg.com

Date:

9 January 2012

IN THE NEWS

Commercial director for Asia, Shawn Galey, exited Bloomberg Television on 17 February as part of a reorg that added Asia to commercial director Lindsey Oliver's beat. Oliver's new title is commercial director for Europe, Africa, Middle East and Asia. She will continue to report to Brian Martinez, Bloomberg Television’s head for Europe, the Middle East, Africa and Asia. Galey joined Bloomberg Television in Asia in February 2007. Oliver has been with Bloomberg Television since January 2009. She previously worked for Al Jazeera English and for CNBC Europe.

The latest restructure comes about five months after the Asia operation announced a new venture with Ronnie Screwvala's year-old Indian business news channel UTVi. The channel has been relaunched as Bloomberg-UTV for the Indian market. Financial details of the deal were not disclosed but it is understood that Screwvala was not the only one in line for a Bloomberg tie-up, and that the licensing terms put Bloomberg in the best position it has ever been in in India.

Indications are that this is not the end of Bloomberg's ongoing restructure of its operations in Asia. In February last year, the network dropped its Japanese-language television service in a restructure that merged television networks into a single global English-language offering. The decision came along with the first job cuts in the company's 28-year-old history. Citing unnamed Bloomberg sources out of New York, Reuters said at the time that all non-English language TV operations, including Japan, Spain and France, were being axed. About 40 people are being laid off in Asia Pacific, including 15 in Japan. At the same time, Bloomberg ramped up its headcount in Greater China as focus shifted to text and newswire services, Reuters said. At least 12 people were hired.

23 February 2010