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BBC World News

Channel Profile: 
Owned by / Company: 

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).

Summary: 

BBC World News is the BBC’s 24-hour, international news and information service available on TV, online and mobile, providing breaking news, broader news stories, plus award-winning current affairs series and documentaries

Profile: 

BBC World News is the BBC’s 24-hour, international news and information service available on TV, online and mobile, providing breaking news, broader news stories, plus award-winning current affairs series and documentaries

Target audience: 

decision drivers, avid travellers, big spenders and conscientious consumers; global influencers, early adopters and frequent travellers committed to global issues and lifelong learning.

Televison: 

BBC World News is on pan-regional Asian feeds across all territories. All channels in Asia are 24 hours.

Channel distribution in Asia: 

Australia, Brunei, Cambodia, Fiji, Hong Kong, Indonesia, Japan, Macau, Malaysia, Mongolia, New Zealand, Papua New Guinea, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. BBC World News is not broadcast in local languages, however, the channel does have audio translation and subtitling in Japan.

Mobile/wireless/broadband/online: 

BBC World News is available on mobile broadcasters, including Foxtel, Frontmedia, SmarTone, Speedcast, StarHub, TU Media and Walkgame.

Content: 

Flagship programmes on BBC World News include Impact Asia, GMT and The Hub. These key news programmes are hosted by Mishal Husain, George Alagiah and Nik Gowing respectively. Other popular programmes include Click and HARDtalk, as well as award-winning documentaries broadcast on the channel at weekends.

Local Production: 

BBC Worldwide Channels is constantly looking for co-production opportunities, particularly for BBC Knowledge and BBC Lifestyle, for programmes that fit the channel in terms of genre, tone and quality. Both Newsday and Asia Business Report on BBC World News have dedicated teams based in Singapore and are broadcast from the region on a daily basis.

Affiliate marketing: 

BBC Worldwide Channels sends out programming information to affiliates every month, and constantly works with affiliates to identify and create joint promotion activities.

Advertising/sponsorship: 

9 mins per hour. Key clients: Standard Chartered, HP, Cathay Pacific, Barclays, Shangri-la, Malaysian Tourism Board, Lexus and Samsung. Spot buys, sponsorships, online, ad funded programmes

Social Networking
BBC World News has official news, programme and talent pages on Facebook and a dedicated Twitter feed (@bbcworld). BBC World News recently partnered with Flipboard, the social media magazine for iPad, to offer a magazine like experience of its twitter feed.

Research: 

PAX, EMS, Media Brand Values. CSM, TNS

Satellites: 

Apstar 2R satellite at 76.5 degrees east. Playout centre is at Ascent Media.

Who's who: 

Mark Whitehead
Senior Vice President and General Manager

Monty Ghai
Vice President, Network Development Asia

Otto Leong
Director, Distribution and Development - Mainland China and Taiwan

Shyam PV
Director, Distribution and Business Development - South Asia

Ryan Shiotani
Vice President, Programming

Garry Sinclair
Vice President, Creative & Branding

Judith Davidson
Director, Marketing

Terri Seow
Head of Marketing, APAC – BBC World News

Advertising Sales: 

Asia: Sunita Rajan
Senior Vice President, BBC Advertising, Asia
E: Sunita.Rajan@bbc.com
India: Seema Mohapatra
Head of Ad Sales
E: Seema.mohapatra@bbc.com
Japan: Yoko Kawahara
Account Director, Ad Sales
E: Yoko.kawahara@bbc.com

Address: 

Asia
Singapore
BBC Worldwide Channels Asia
700 Beach Road, #08-08
Singapore 199598
T: +65 6849 5511
F: +65 6225 2060

W: www.bbcworldwide.com / www.bbcknowledge.com / www.bbcentertainment / www.bbclifestyle.com / www.cbeebies.com / www.bbcworldnews.com

 

Date: 

6 January 2012