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BBC Lifestyle

Channel Profile: 
Owned by / Company: 

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).

Summary: 

BBC Lifestyle is an inspiring and daring channel that helps you transform your world from revamping your home, to invigorating your cooking and revolutionalising your wardrobe to simply becoming healthier happier and getting more out of life.

Profile: 

Brimming with fresh and exciting programmes that explore trends and new ideas, BBC Lifestyle is an inspiring and daring channel that helps you transform your world from revamping your home, to invigorating your cooking and revolutionalising your wardrobe to simply becoming healthier happier and getting more out of life.

Target audience: 

BBC Lifestyle appeals to affluent female PMEBs looking for inspiration to beautify and improve their lifestyle.

Televison: 

BBC Lifestyle is on pan-regional Asian feeds across all territories. All channels in Asia are 24 hours. In Indonesia, BBC Knowledge and CBeebies are dubbed into Bahasa Indonesia. In Taiwan, Singapore and Hong Kong, BBC Lifestyle is subtitled in Chinese.

Channel distribution in Asia: 

Singapore, Hong Kong, Malaysia, Taiwan, Indonesia, subtitled in Chinese in Taiwan, Singapore and Hong Kong

On Demand
In Taiwan, select programmes on BBC Entertainment are available on MOD’s catch-up service. In Singapore, selected programmes on BBC Lifestyle are available on StarHub’s catch-up service.

Content: 

BBC Lifestyle inspires lives with programmes like Come Dine With Me, Grand Designs, Celebrity MasterChef, Ty’s Great British Adventure, Coleen’s Real Women proving popular earlier in the year. Coming up – Gok’s Fashion Fix (series 2), Gordon’s Great Escapes (series 1) (starring Gordon Ramsay) and MasterChef Australia.

Local Production: 

BBC Worldwide Channels is constantly looking for co-production opportunities, particularly for BBC Knowledge and BBC Lifestyle, for programmes that fit the channel in terms of genre, tone and quality.

Affiliate marketing: 

BBC Worldwide Channels sends out programming information to affiliates every month, and constantly works with affiliates to identify and create joint promotion activities.

Research: 

PAX, EMS, Media Brand Values. CSM, TNS

Satellites: 

Apstar 2R satellite at 76.5 degrees east. Playout centre is at Ascent Media.

Who's who: 

Mark Whitehead
Senior Vice President and General Manager

Monty Ghai
Vice President, Network Development Asia

Otto Leong
Director, Distribution and Development - Mainland China and Taiwan

Shyam PV
Director, Distribution and Business Development - South Asia

Ryan Shiotani
Vice President, Programming

Garry Sinclair
Vice President, Creative & Branding

Judith Davidson
Director, Marketing

Terri Seow
Head of Marketing, APAC – BBC World News

Advertising Sales: 

Asia: Sunita Rajan
Senior Vice President, BBC Advertising, Asia
E: Sunita.Rajan@bbc.com
India: Seema Mohapatra
Head of Ad Sales
E: Seema.mohapatra@bbc.com
Japan: Yoko Kawahara
Account Director, Ad Sales
E: Yoko.kawahara@bbc.com

Address: 

Asia
Singapore
BBC Worldwide Channels Asia
700 Beach Road, #08-08
Singapore 199598
T: +65 6849 5511
F: +65 6225 2060

W: www.bbcworldwide.com / www.bbcknowledge.com / www.bbcentertainment / www.bbclifestyle.com / www.cbeebies.com / www.bbcworldnews.com

Date: 

6 January 2012