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BBC Knowledge

Channel Profile: 
Owned by / Company: 

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).

Summary: 

BBC Knowledge showcases the best of the BBC’s award-winning factual programmes

Profile: 

The channel showcases the best of the BBC’s award-winning factual entertainment programmes. The first and exclusive home of Top Gear, BBC Knowledge also premiered BAFTA award-winning series Ross Kemp on Gangs and Last Man Standing. The channel is the only factual channel with a business strand, with shows such as The Apprentice (U.K.) and Dragon’s Den.

Target audience: 

BBC Knowledge appeals to all who are fascinated with the world we live in and
want to know more.

Televison: 

BBC Entertainment is on pan-regional Asian feeds across all territories. All channels in Asia are 24 hours. In Indonesia, BBC Knowledge and CBeebies are dubbed into Bahasa Indonesia. In Korea, a three-hour branded BBC Knowledge block runs every weekday at prime time on YTN’s Science TV, and is subtitled. In Taiwan, Singapore and Hong Kong, BBC Knowledge is subtitled in Chinese.

Channel distribution in Asia: 

Singapore, Hong Kong, Taiwan, Indonesia, South Korea, Malaysia. Taiwan, Hong Kong and Singapore: subtitled in Chinese. Indonesia: subtitled in Bahasa Indonesia. Korea: subtitled in Korean during prime time

On Demand
In Singapore, selected programmes on BBC Knowledge are available on StarHub’s catch-up service. In Taiwan, select programmes on BBC Knowledge are available on MOD’s catch-up service

Content: 

BBC Knowledge showcases the best of the BBC’s award-winning factual and documentary programmes. BBC Knowledge is the home of Top Gear, which premieres first and exclusively on the channel. In the first half of 2010, the top programmes for the channel were: Top Gear (series 13), The Apprentice (U.K.), Ross Kemp: Return to Afghanistan; and Last Chance To See (hosted by Stephen Fry). Highlights for the second half of 2010 include Undercover Boss, Top Gear (series 14), Who Do You Think You Are U.K. (featuring David Tennant, Jeremy Irons, Kim Cattrall, Sarah Jessica Parker, Susan Sarandon and Lisa Kudrow among others); Louis Theroux’s specials – Killadelphia as well as Law and Disorder in Johannesburg.

Local Production: 

BBC Worldwide Channels is constantly looking for co-production opportunities, particularly for BBC Knowledge and BBC Lifestyle, for programmes that fit the channel in terms of genre, tone and quality.

Affiliate marketing: 

BBC Worldwide Channels sends out programming information to affiliates every month, and constantly works with affiliates to identify and create joint promotion activities.

Advertising/sponsorship: 

2 mins per hour. Key clients: Datacraft, Standard Chartered, HP, Barclays, Malaysian Tourism Board, Lexus. Spot buys, sponsorships, ad funded programmes

Social Networking
BBC Knowledge in Asia has its own Facebook page

Research: 

PAX, EMS, Media Brand Values. CSM, TNS

Satellites: 

Apstar 2R satellite at 76.5 degrees east. Playout centre is at Ascent Media.

Who's who: 

Mark Whitehead
Senior Vice President and General Manager

Monty Ghai
Vice President, Network Development Asia

Otto Leong
Director, Distribution and Development - Mainland China and Taiwan

Shyam PV
Director, Distribution and Business Development - South Asia

Ryan Shiotani
Vice President, Programming

Garry Sinclair
Vice President, Creative & Branding

Judith Davidson
Director, Marketing

Terri Seow
Head of Marketing, APAC – BBC World News

Advertising Sales: 

Asia: Sunita Rajan
Senior Vice President, BBC Advertising, Asia
E: Sunita.Rajan@bbc.com
India: Seema Mohapatra
Head of Ad Sales
E: Seema.mohapatra@bbc.com
Japan: Yoko Kawahara
Account Director, Ad Sales
E: Yoko.kawahara@bbc.com

Address: 

Asia
Singapore
BBC Worldwide Channels Asia
700 Beach Road, #08-08
Singapore 199598
T: +65 6849 5511
F: +65 6225 2060

W: www.bbcworldwide.com / www.bbcknowledge.com / www.bbcentertainment / www.bbclifestyle.com / www.cbeebies.com / www.bbcworldnews.com

 

Date: 

6 January 2012