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Animax

Channel Profile: 
Owned by / Company: 

Established in 1997 with Singapore as its Asia headquarters, Sony Pictures Television Networks, Asia operates five pay-TV channel brands in the region. Its portfolio includes AXN, AXN Beyond, Animax, Sony Entertainment Television (SET) and ONE.

Summary: 

Launched on 1 January 2004, Animax is Asia’s first channel brand specialising in Japanese animation – anime.

Profile: 

Launched on 1 January 2004, Animax is Asia’s first channel brand specialising in Japanese animation – anime. The channel created TV history in April 2009 as the world’s first regional broadcaster to offer a same-time-as-Japan simulcast with Tears to Tiara. Animax’s first multimedia, multiplatform original animation LaMB won Taiwan’s Golden Bell Award as Best Animation Programme, and was an Asian Television Awards finalist in the Best Animation category in 2009.

Target audience: 

Animax aims to offer anime programming for everyone.

Distribution: 

Animax currently reaches 37 million homes in 17 markets across the region.

Content: 

2011 same-day-as-Japan simulcast Last Exile – Fam, The Silver Wing, Winter Sonata, Nodame Cantabile franchise, Letter Bee, 07-Ghost, Nura: Rise of the Yokai Clan, K-On! franchise, Shakugan no Shana franchise, Spooky Kitaro, Hayate the Combat Butler, Fullmetal Alchemist Brotherhood, Bleach, Fairy Tail

Who's who: 

Ricky Ow
Senior Vice President & General Manager
Hui Keng Ang
Senior Vice President, Business Operations & Head – Asian Content
Chih Yeong Voo
Vice President, Affiliate Sales & Marketing
Yan-Jong Wong
Vice President, Programming – English Content
Gregory Ho
Vice President, Communications & Marketing – English Content

Advertising Sales: 

Jack Lim
Vice President, Advertising Sales & Marketing
T: +65 6622 4288
E: Jack_Lim@spe.sony.com

Address: 

Sony Pictures Television Networks, Asia
10 Changi Business Park Central 2
#03-01 Hansapoint@CBP
Singapore 486030
T: +65 6622 8722
F: +65 6622 8707
W: www.entertainmentasiatv.com

Date: 

6 January 2012