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Animal PlanetChannel Profile:
 Owned by / Company:
Discovery Networks Asia-Pacific (DNAP) is a leading provider of non-fiction entertainment that empowers people to explore their world and satisfy their curiosity through its portfolio of seven high-quality brands, including Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Home & Health, Discovery Turbo and Discovery HD World. Launched in 1994, DNAP broadcasts in 14 different languages on 37 unique feeds, and has a cumulative reach of over 525 million subscription units. Summary:
Immersing animal lovers in emotional, engaging content from blue-chip wildlife and nature documentaries to pets, Animal Planet brings the unpredictable and unscripted entertainment of animal behaviour to TV screens around the planet. Profile:
Immersing animal lovers in emotional, engaging content from blue-chip wildlife and nature documentaries to pets, Animal Planet brings the unpredictable and unscripted entertainment of animal behaviour to TV screens around the planet. Animal Planet is available to over 349 million cumulative subscribers worldwide, reaching more than 163 million subscribers in over 30 countries and territories in Asia Pacific. Animal Planet was ranked among the top six most-watched channels among Asian affluents in the region.* Target audience:
Affluent adults aged 18-49 and families Televison:
Animal Planet is broadcast on five separate feeds in Asia to allow customisation and localisation in Australia/New Zealand, India, Japan, Southeast Asia and Taiwan. Programming is in English. Subtitled in complex Chinese, simplified Chinese, Japanese, Korean, English (Hearing Impaired Closed Captions). Dubbed in Hindi, Japanese, Mandarin and Putonghua. Distribution:
Animal Planet has 24-hour analogue and digital carriage in Australia, Bangladesh, Bhutan, Brunei, Burma, Cambodia, China (programming block), Guam, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, Maldives, Marshall Islands, Nepal, New Zealand, Northern Mariana Islands, Pakistan, Palau, Papua New Guinea, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Tonga and Vietnam. Content:
Animal Planet features a wide variety of genres of the best animal-related programming available. Upcoming titles include Finding Bigfoot, Mutant Planet, Hillbilly Handfishin’, Wildest India and Wildest Latin America. Local Production:
Discovery Networks’ commitment to local content continues to be an important part in its offerings to viewers, with local content contributing 10%-15% of programming commitments every year across all networks. Titles for Animal Planet include Panda’s Antenna and Nyalan Tabi. Who's who:
Tom Keaveny Advertising Sales:
Regional: Address:
Discovery Networks Asia-Pacific Date:
6 January 2012 |
OPTIMISED FOR SAFARI AND MOZILLA FIREFOX
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