Animal Planet

Channel Profile: 
Owned by / Company: 

Discovery Networks Asia-Pacific (DNAP) is a leading provider of nonfiction entertainment that empowers people to explore their world and satisfy their curiosity through its portfolio of eight high quality brands, including Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Home & Health, Discovery Turbo, Discovery HD World, and Discovery Kids. Launched in 1994, DNAP broadcasts in 15 different languages on 43 feeds, and has a cumulative reach of over 555 million subscription units.

Summary: 

Immersing animal lovers in emotional, engaging content from blue-chip wildlife and nature documentaries to pets, Animal Planet brings the unpredictable and unscripted entertainment of animal behaviour to television screens around the planet.

Profile: 

Immersing animal lovers in emotional, engaging content from blue-chip wildlife and nature documentaries to pets, Animal Planet brings the unpredictable and unscripted entertainment of animal behaviour to television screens around the planet. Animal Planet is available to over 372 million cumulative subscribers worldwide, reaching more than 169 million subscribers in over 30 countries and territories in Asia Pacific.

Target audience: 

Affluent adults aged 18-49 and families

Televison: 

Animal Planet is broadcast on five separate feeds to allow customisation and localisation in Australia/New Zealand, India, Japan, Southeast Asia and Taiwan. Programming is in English. Subtitled in complex and simplified Chinese, Japanese, Korean, English (Hearing Impaired Closed Captions). Dubbed in Hindi, Japanese, Mandarin and Putonghua.

Channel distribution in Asia: 

The Channel has 24-hour analogue and digital carriage in Australia, Bangladesh, Bhutan, Brunei, Burma, Cambodia, China (programming block), Guam, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, Maldives, Marshall Islands, Nepal, New Zealand, Northern Mariana Islands, Pakistan, Palau, Papua New Guinea, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Tonga and Vietnam.

Content: 

Animal Planet features a wide variety of genres of the best animal-related programming available. Upcoming titles include Finding Bigfoot 2, My Cat From Hell 3, and Meet the Sloths.

Who's who: 

Tom Keaveny
President and MD
Mandy Pattinson
SVP and GM – Australasia
Fang Chang
SVP and GM – China
Rahul Johri
SVP and GM – South Asia
James Gibbons
SVP and GM – Japan
Tommy Lin
SVP and GM – North Asia
Kevin Dickie
SVP, Content Group
Shitiz Jain
SVP CFO Finance & Corporate
Operations
Li Lee Cheong
SVP, Commercial & Business
Operations
Charles Yap
VP, Communications
Karen Cheah
VP, Creative Services
Alice Foo
VP, Human Resources
Chin Seow Si
VP, Legal Affairs
Magdalene Ng
VP, Marketing
Vikram Channa
VP, Production & Development
Charmaine Kwan
VP, Programming
Julie Petersen
VP, Research

Advertising Sales: 

Regional:
Jacqueline Tok
T: +65 6510 7667
E: jacqueline_tok@discovery.com
Peter Giakoumelos
T: +65 6510 7647
E: peter_giakoumelos@discovery.com

Address: 

Discovery Networks Asia-Pacific
3 Changi Business Park Vista
#03-01, Singapore 486051
T: +65 6510 7500
F: +65 6510 7600
W: http://asia.discovery.com

Date: 

29 November 2012